• Make ALL ads relevant to your websites subject
• Ads should blend Into your site – same colors, relevant images, etc.
• Don’t have too many ads – more is NOT better
• Don’t let the ads dominate your site or individual page
• Don’t put all your (advertising) eggs In one basket – try lots of different
ad networks and types of advertising
• Patience will pay off - advertising revenues do not appear over night.
• Broaden your content to broaden the range of ads
• Test! Test! Test! – make sure you know which ads are making you
money!
• Be aware of the seasonality of your subject and change the ads
accordingly.
• Ads are OK In the membership area…if they are relevant